Portrait of John Hazard

John Hazard

John Hazard is founder of digital marketing agency Lighthouse Creative Group and a content strategist at consultancy Gather.

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Impressions Still Matter, but Digital Marketers Must Stay Innovative About Driving Actions


Impressions are everything. At least that’s what we all thought for the first two decades of digital marketing. As advertising becomes more precise, advertisers are no longer satisfied with impressions. [...]

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