Portrait of John Bonanno

John Bonanno

John Bonanno is a senior analyst at IAS. Prior to joining IAS, John explored the effectiveness of television commercials as a senior research analyst at Nielsen and performed best practice research within CEB's Strategy and Innovation department.

This is a Profile

News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet


Many seem more concerned with blacklisting specific countries for now.

This is a Profile

Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization

Brand Marketing

The consensus? Not too much of a change—yet.