Joerg Rathenberg
Joerg Rathenberg is the CMO of Lex Machina. As CMO, Joerg is responsible for branding, lead generation, awareness programs and marketing communications.
Joerg spent the first years of his career with IBM, helping to build a new IBM in Eastern Europe as the cold war came to an end. During a two-year sabbatical at a leading international business school he completed his MBA with an emphasis on international marketing. In 1998 Joerg moved to the San Francisco Bay area, where he focused on bringing disruptive technologies to market. He has held senior management roles with SQRIBE, Brio, KXEN, Salesforce.com, Unisfair, and CloudPassage.
10 Best Practices for Leveraging a Virtual Event
Conferences are an excellent way for marketers to make connections with peers, vendors, and often prospects. However, traveling to a conference often isn't possible for myriad reasons; therefore, a conference [...]