Joe Chernov
Joe Chernov is the chief marketing officer of InsightSquared, a sales intelligence startup in Boston.
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
Performance Marketing
Performance on advertising channels isn’t linear, making perfection nearly impossible.
Opinion, Promoted Tweets Edition: A Marketer’s Conflict—Advertising on Twitter
I am conflicted. It's as if I have a pocket-sized devil on one shoulder and a diminutive angel on the other. The one with a pitchfork is prodding me to [...]