Portrait of Joe Chernov

Joe Chernov

Joe Chernov is the chief marketing officer of InsightSquared, a sales intelligence startup in Boston.

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The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

Performance Marketing

Performance on advertising channels isn’t linear, making perfection nearly impossible.

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Opinion, Promoted Tweets Edition: A Marketer’s Conflict—Advertising on Twitter


I am conflicted. It's as if I have a pocket-sized devil on one shoulder and a diminutive angel on the other. The one with a pitchfork is prodding me to [...]