Joah Santos
Joah Santos is the CMO of BERA Predictive Brand Tech.
How David Beats Goliath in the Battle of Brand Perception
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'
Joah Santos
Joah Santos is the CMO of BERA Predictive Brand Tech.
How David Beats Goliath in the Battle of Brand Perception
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'