Portrait of Joachim Scholz

Joachim Scholz

Joachim Scholz is a marketing professor at Brock University and a member of our Adweek Academic Council. His award-winning research explores augmented reality, social media controversies and branding in digitally-infused and hyperconnected societies.

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The Hallmark Channel Has to Be Brave to Evolve Its Brand

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Companies can utilize a radically different strategy when being accused of moral wrongdoing.

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Augmented Reality Is Having a Moment. Don’t Miss Out

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Here are some tips on how to get involved in this exciting technology.

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Lessons From Hallmark Channel’s Flip-Flopping on Running the Same-Sex Zola Ad

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Hallmark ran, then pulled, then ran again an ad with a lesbian couple kissing, which ended up angering people on both sides of the issue.