Jim Calder

Alt Image Text

A Fiscal Vigilante

General

Twenty-eight years ago, Marie Myers settled in at her desk as the new temporary receptionist at Stevens Publishing in Waco, Texas. She was 30 years old and thought she’d give [...]

Alt Image Text

Consumers Union’s Gold Standard

General

By Jim Calder There is the kind of loyalty that keeps an employee at a company for a decade or two, maybe even three. And then there is the kind [...]

Alt Image Text

Weinstein’s Wisdom

Publishing

Michael Weinstein’s 31-year work history reads like a list of top publishing companies: Macmillan, Pitman Publishing, Addison Wesley, Random House, McGraw-Hill, HarperCollins and Pearson Education, among others. Currently, Weinstein is [...]

Alt Image Text

5 Tips for Monetizing Online Video Advertising

Publishing

The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend [...]

Alt Image Text

The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty

Emerging Tech

Dale Dougherty is co-founder, editor and publisher of Make magazine, a tech-oriented publication launched by O’Reilly Media Inc. in 2005. The magazine currently has a paid circulation of more than [...]

Alt Image Text

How to Leverage Rich Media

General

Rich media: buzzwords publishing executives are being served up more often these days than their morning mocha frappuccinos. But how many of us fully understand how to utilize rich media [...]

Alt Image Text

The Recipe for Multimedia Publishing: 8 Tips from Christopher Kimball

General

Many television cooking show junkies know Christopher Kimball as the cook with the signature bow-ties and the face of “America’s Test Kitchen” on PBS. However, he is also a true [...]

Alt Image Text

Luring the Spiders

Emerging Tech

Search Engine Optimization (SEO)—three words that have turned industry executives to every book, blog, e-newsletter, Web site and magazine article they can find that gives glimmers of hope on figuring [...]

Alt Image Text

Circulation and Fulfillment Options

Publishing

Publishers searching for partnerships in the circulation/fulfillment-solution sector of the industry will find that there are many options out there. But, like all things, no two solutions are created equal, [...]

Alt Image Text

Squeeze More Revenue Out of Your Content

Publishing

Publishers are developing online content fast. They’re also looking for ways to build new revenue from e-prints (electronic reprints) and licensing the rights to online content. “They’re realizing the growing [...]