Jim Calder
A Fiscal Vigilante
Twenty-eight years ago, Marie Myers settled in at her desk as the new temporary receptionist at Stevens Publishing in Waco, Texas. She was 30 years old and thought she’d give [...]
Consumers Union’s Gold Standard
By Jim Calder There is the kind of loyalty that keeps an employee at a company for a decade or two, maybe even three. And then there is the kind [...]
Weinstein’s Wisdom
Michael Weinstein’s 31-year work history reads like a list of top publishing companies: Macmillan, Pitman Publishing, Addison Wesley, Random House, McGraw-Hill, HarperCollins and Pearson Education, among others. Currently, Weinstein is [...]
5 Tips for Monetizing Online Video Advertising
The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend [...]
The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty
Dale Dougherty is co-founder, editor and publisher of Make magazine, a tech-oriented publication launched by O’Reilly Media Inc. in 2005. The magazine currently has a paid circulation of more than [...]
How to Leverage Rich Media
Rich media: buzzwords publishing executives are being served up more often these days than their morning mocha frappuccinos. But how many of us fully understand how to utilize rich media [...]
The Recipe for Multimedia Publishing: 8 Tips from Christopher Kimball
Many television cooking show junkies know Christopher Kimball as the cook with the signature bow-ties and the face of “America’s Test Kitchen” on PBS. However, he is also a true [...]
Luring the Spiders
Search Engine Optimization (SEO)—three words that have turned industry executives to every book, blog, e-newsletter, Web site and magazine article they can find that gives glimmers of hope on figuring [...]
Circulation and Fulfillment Options
Publishers searching for partnerships in the circulation/fulfillment-solution sector of the industry will find that there are many options out there. But, like all things, no two solutions are created equal, [...]
Squeeze More Revenue Out of Your Content
Publishers are developing online content fast. They’re also looking for ways to build new revenue from e-prints (electronic reprints) and licensing the rights to online content. “They’re realizing the growing [...]