Jill Sherman

Jill Sherman

Svp of Social Strategy at DigitasLBi North America
Jill Sherman is svp of social strategy at DigitasLBi North America.

No, Organic Content Isn’t Dead: It Just Has a New Purpose

Opinion: Many brands have mistakenly scrapped organic altogether.

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.