Portrait of Jill Sherman

Jill Sherman

Jill Sherman is svp of social strategy at DigitasLBi North America.

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No, Organic Content Isn’t Dead: It Just Has a New Purpose

Performance Marketing

Opinion: Many brands have mistakenly scrapped organic altogether.

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Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Brand Marketing

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.