Jesse Kirshbaum
Jesse Kirshbaum is the founder of Beats and Bytes, a curated collection of the best news and trends in music, brands, and technology.
How Brands Are Tapping Into the Latin Music Renaissance
Latin music isn’t just beholden to Hispanic audiences—in the U.S., it's arguably the most culturally relevant genre.
How Spotify Is Helping Brands Curate Their Way Through the Attention Recession
Music streaming platforms have become powerful social networks with deep levels of engagement.
4 Music Trends That Defined the Second Quarter of 2022
This quarter, we saw brands lean into these themes to reimagine what music brand partnerships can look, sound and feel like.
4 Ways Brands Are Tapping Into the Booming Concert and Festival Landscape
Brand and music executives share their to approach building live music partnerships that cut through the noise in 2022.
Music Will Be the Gravitational Force Driving the Hyperverse
As innovation and capital push metaverse platforms closer together, marketers must consider strategies that cut through multiple metaverses at scale.
5 Trends That Defined the Music Space in Q1
Marketers are leveraging the music consumption boom, which is growing at record pace.
4 Points to Hit for a Successful Livestream Concert
The question isn't whether brands should activate in the live music space, but how.
3 Takeaways From Last Weekend’s Livestream Concerts
While in-person, Super Bowl 56 had an impressive roster of virtual events pre- and post-game.
Why Music and Musicians Are a Marketer’s Best Weapons
Opinion: They make for harmonious partnerships.