Jess Spar

Jess Spar

Opinion Contributor
Jess Spar is the resident leader of paid social, partnering with Deutsch’s strategy and comms teams to integrate social into all of their clients’ campaigns and ideas. Jess believes that organic, earned and paid social are all intertwined and has a unique knowledge of how social influencers can be leveraged for brand power.

If Social Platforms Were Game of Thrones Characters, Here’s Who’s Closest to Claiming the Iron Throne

Naturally, Twitter is Tyrion Lannister.

KonMari Your Social Strategy and Say Goodbye to Everything That Doesn’t Spark ROI Joy

Remember to thank all discarded tactics that no longer serve you.