Jerry Lynch
Jerry Lynch is president of the International Periodical Distributors Association (IPDA), a trade association of national distributors and publishers that works with supply-chain partners to facilitate retail sales of magazines and books. Prior to IPDA, he had a long career at Wegmans Food Market.
Magazines Push Back On “Big Candy” In Checkout Lines
This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media [...]