Jenessa Carder Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor@ExpressAnythingJenessa Carder is strategy director at Isobar United States. A strategist brain and creative at heart, lover of Laffy Taffy jokes, student of cultures and altogether nerd. Voice What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s They leveraged their competitor to ultimately outperform them.