Jenessa Carder Opinion Contributor @ExpressAnythingJenessa Carder is strategy director at Isobar United States. A strategist brain and creative at heart, lover of Laffy Taffy jokes, student of cultures and altogether nerd. Voice If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand Think past just logo, copy and imagery changes. Voice What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s They leveraged their competitor to ultimately outperform them.