13 Words You Should Never Use When Replying to a Customer
Opinion: The clinical tone and strange verbiage companies use on social media reeks of automation.
Brands Need to Ditch the Social Media Snark
Opinion: Wendy’s—a $2 billion company—apparently is so eager to appeal to edgy millennials that it’s willing to risk its reputation by jumping into Twitter beefs and spreading offensive memes.
4 Reasons to Answer Every Complaint on Social Media
Opinion: If you think not responding isn’t a response, think again. These antics rarely work on the schoolyard, and they certainly won't be effective in the business world. Ignoring your customers only tells them that you don’t care.