Jay Baer

13 Words You Should Never Use When Replying to a Customer

Opinion: The clinical tone and strange verbiage companies use on social media reeks of automation.

Brands Need to Ditch the Social Media Snark

Opinion: Wendy’s—a $2 billion company—apparently is so eager to appeal to edgy millennials that it’s willing to risk its reputation by jumping into Twitter beefs and spreading offensive memes.

4 Reasons to Answer Every Complaint on Social Media

Opinion: If you think not responding isn’t a response, think again. These antics rarely work on the schoolyard, and they certainly won't be effective in the business world. Ignoring your customers only tells them that you don’t care.