Jason Warnock
Jason Warnock is the VP of Intelligence Products at Portland, Ore.-based Yesmail, a creator of email marketing solutions that seamlessly integrate mobile, web and social channels.
Smile or Frown? The Case for Easy-Click Emails
For brands striving to maximize email engagement and conversions, the trick is to make things simple — which is why some brands have been using easy-click emails.
Taking Email Triggers to the Next Level: How Timehop-style Email Campaigns Can Work for Brands
Given the popularity of time capsule apps and products similar to Timehop and FutureMe, marketers should consider incorporating a similar concept into email campaigns. Marketers already trigger emails based on [...]
Real-Time Marketing Isn’t Just for Social Anymore
Real-time marketing shouldn't be limited to social media. By following a few simple steps, email can drop its reputation as a less timely method of communication and step up to [...]
5 Email Deliverability Myths
Email deliverability is a serious issue for marketers, even at the world's largest companies, thanks to sophisticated reputation tracking and blacklists provided by the top four Internet service providers (ISPs): [...]
New Gmail Features Mean Changes for Marketers
Unless you've been disconnected from the Internet, you probably know that over the next few weeks, Gmail will be rolling out a new feature for sorting incoming messages. Launched in [...]