Portrait of Jason Lynch

Jason Lynch

Jason Lynch is Adweek's TV Editor, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV editor for People magazine, he has been covering the TV and movie industries for two decades.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Convergent TV

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal

Programming & Performance

The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]

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NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

Programming & Performance

The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.

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Donna Speciale Named Univision Ad Sales Chief

Convergent TV

A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]

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Sex and the City Revival Set at HBO Max

Streaming & OTT

Sex and the City started as a premium cable series, then became a movie franchise­—and is now headed to HBO Max.

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NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair

Agencies

The Ad Council has a new board chair: NBCUniversal ad sales chief Linda Yaccarino.

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Grammy Awards Postponed as Covid-19 Cases Surge in L.A.

Convergent TV

The Covid-19 L.A. surge could threaten another big Hollywood awards show as well: this year’s Golden Globe Awards are scheduled to air Feb. 28 on NBC.

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Discovery Prepares for ‘Company-vs.-Company Combat’ as Discovery+ Debuts

Streaming & OTT

Discovery likes how Discovery+ library stacks up, with more than 55,000 episodes and 2,500 current and library shows.

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16 TV Shows That Will Air Their Final Episodes in 2021

Convergent TV

Here are 16 series that have already announced they will be taking their final bows this year—including one show that has been airing since 2007.

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12 Popular Shows That Didn’t Air New Episodes in 2020

Convergent TV

Covid-19 delayed shows like Atlanta, Succession and Stranger Things—but the next seasons are on their way.