Jason Downie
Jason Downie is the chief strategy officer at Lotame and oversees the company’s product, marketing, sales development, DMP and LDX strategy. During his seven years at Lotame, Jason has grown the company’s data business into what has become the world’s largest data exchange.
3 Smart Ways Publishers Can Better Capitalize on Data
Media
Most publishers are putting a greater emphasis on gathering and analyzing audience data so they can serve well-qualified leads to advertisers. For example, Conde Nast is enabling advertisers to market [...]
Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences
Convergent TV
Here are 3 ways that they can start reshaping their strategies.
Facebook Proves It: Data Quality, Not Scale, Matters the Most
Performance Marketing
Opinion: Attributes are being added to as many cookies and mobile IDs as possible.