Jason Downie is the chief strategy officer at Lotame and oversees the company’s product, marketing, sales development, DMP and LDX strategy. During his seven years at Lotame, Jason has grown the company’s data business into what has become the world’s largest data exchange.
Most publishers are putting a greater emphasis on gathering and analyzing audience data so they can serve well-qualified leads to advertisers. For example, Conde Nast is enabling advertisers to market [...]
Here are 3 ways that they can start reshaping their strategies.
Opinion: Attributes are being added to as many cookies and mobile IDs as possible.