Jan V. White
Disguising Cutbacks
Nothing is more important than useful content. If you have that, then design can only help to get people to notice it and thence to read it. If your content [...]
The Quest for the Perfect Cover
When a magazine’s cover “worked,” we can never determine for sure exactly what worked. Was it the photo? Was it the subject of the cover story? Was it the big [...]
Personality Matters
Frenetic—that’s what publications have become. To stand out, everybody tries to eclipse the competition with fashionable exaggeration, bursts of color, weird patterns, eccentric type, extravagant visuals—all in a frantic attempt [...]
Reader-Tailored Design
Saville Row, located in London, is where you go to order a suit made to measure and come out in sartorial splendor with a considerably lighter bank account. These world-famous [...]
Why, When and How to Redesign Your Magazine
Cluttered? Confusing? Old-fashioned? Boring? There are so many clichés about the look of your publication, and “redesign” is seen as their panacea. Unfortunately, redesigning a magazine is a very difficult [...]
How to Assesses Your Publication Design
Why do editors and art directors fight over design? Because each views it his own way. Management sees design another way still, and often underestimates its impact on a magazine’s [...]