Portrait of James Turner

James Turner

Since 2007, James Turner has worked at media agencies across a number of B2B and B2C brands. Currently he is an EMEA Client Director at DWA Media, a Merkle company. He is based in London and is focused on tech brands.

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While Tempting, B-to-B Marketers Need to Approach Emerging Tech With Skepticism

Performance Marketing

If it doesn't help improve the consumer experience, it likely isn't a worthwhile investment.