James Turner

James Turner

Opinion Contributor
Since 2007, James Turner has worked at media agencies across a number of B2B and B2C brands. Currently he is an EMEA Client Director at DWA Media, a Merkle company. He is based in London and is focused on tech brands.

While Tempting, B-to-B Marketers Need to Approach Emerging Tech With Skepticism

If it doesn't help improve the consumer experience, it likely isn't a worthwhile investment.