James G. Elliott
Modern Salespeople Must Be Agile
Salespeople need to sell the way the buyers want to be sold. This concept is as old as selling itself, but one which salespeople forget at their peril. The changing [...]
The Advertising Sales Game Has Changed
For most of the past century, relationships formed the basis for the majority of large advertising sales. Success in advertising sales was predicated on the ability to initiate, form, and [...]