James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

On the Road to Brandweek: Flipboard’s Marci McCue Discusses Audience Journeys and Mindset Marketing

Looking forward to next-gen innovations for small-screen marketing.

Editor’s Letter: Facing the Future at Brandweek

The summit is less than a month away.

iCiDIGITAL Launches New Data Sciences Division iCiANALYTICS

The mission is to help guide clients with actionable plans based on insights.

On the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and Innovation

Drone technology sees competition from quite a few established arenas.

On the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product Line and Innovation

With a focus on consumer experiences that promote better sleep.

On the Road to Brandweek: Kevin Hart Discusses Social Media and Generosity

The actor, comedian and entrepreneur will keynote on the new marketing summit's first day.

Agency Marketing Veteran Kerry Fitzmaurice Joins Blockchain-Powered Entertainment Studio

She will focus on telling the story of bringing greater transparency to the creative process.

Adam Greco Joins Beringer Capital as Analytics Advisor to Digital Experience Fund

He will serve as the firm's data and research concierge for transforming brand marketers.

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

Our penultimate Digital Transformation Playbook shows brands need to shed legacy.

Southfield Capital Acquires Match Marketing Group

The agency has focused its analytics platform, DDX, to publish, manage and optimize content based on consumer motivations that drive conversion.