James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Editor’s Letter: Modern Sales Takes a Community-Oriented Approach

Understanding customers’ experiences is an all-hands effort involving the entire company.

Editor’s Letter: The CMO Revolution Will Be Co-Created

As the role morphs, collaboration is becoming key.

How Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good

Its hands-on approach keeps it in this elevated standing.

Editor’s Letter: Challenging Conventions at Brandweek

Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

'Customers want to have long-term relationships with brands that are co-created with them.'

Editor’s Letter: It’s Almost Time for Brandweek

We've reimagined it to help the brand marketing community and their partners be better at doing their jobs in our challenging times.

On the Road to Brandweek: M.Gemi President Cheryl Kaplan Discusses Creating an ‘Obsession-Worthy’ Brand

The company is focused on making concierge-level connections for fashion retail.

On the Road to Brandweek: Bumble’s Alexandra Williamson Discusses Their Shift to Social and Targeting Gen Z

Moving beyond dating to address broader issues women face in social networking.

Editor’s Letter: a Call to Action at Brandweek

These 4 themes will form the basis of the discussions, questions and debates in Palm Springs later this month.

On the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and Storytelling for a Heritage Brand

Marrying value with modern sensibility is a key success driver.