James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

4A’s: Yahoo’s Bartz Touts Data

Focusing on the science, art and scale that Yahoo can bring to bear, chief executive officer Carol Bartz pledged today to work more closely and efficiently with the media industry […]

Scripps’ FLN Adds New Originals, Acquisitions

Scripps’ newly minted, Nielsen-measured Fine Living Network kicked off  the upfront season a tad earlier with a presentation Wednesday of both the acquired and original programming that will be in […]

The Download: Get Smart


The Download: Web Video Chases Monetization

Open up, here comes a much-needed serving of broccoli after the banana-split eating contest that has been the early days of video on the Web. Streaming Media East convened last […]

Phone, Cable Firms Nab Broadband Subs

NEW YORK As part of its fourth-quarter research notes, the Leichtman Research Group has reported that the top 20 U.S.-based cable and telephone service providers, representing about 95 percent of […]

Telemundo, ‘Rumbo’ Form Cross-Media Alliance

NEW YORK Telemundo and the Rumbo newspaper have entered into an exclusive content-sharing and cross-promotional partnership in San Antonio, the media organizations said. The new alliance will provide Hispanics in […]

NCC’s Smith Killed in Car Accident

NEW YORK Gina Smith, senior vice president of sales for National Cable Communications, was killed in a car accident last night in Connecticut. She was 47.Smith joined NCC in November […]

Spot Cable Angling For More Ad Dollars

As the broadcast and cable networks continued to revel in their record upfront hauls, National Cable Communications last week wrapped up a nine-city upfront tour designed to alert media buyers […]

Cable Report: Digital Death Match

Cable and satellite giants fight harder than ever for subscriber dominanceThe digital battle between the major cable companies and direct-to-home satellite services is intensifying. Both sides, desperate to make their […]

USA Study Shows Sweeps Inflates Ad Rates

Findings May Indicate Broadcasters’ Artifice Involved NEW YORK-USA Networks is shopping a proprietary study to agencies showing that, without the sweeps months, ratings for broadcast networks’ biggest shows, such as […]