James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It

Our latest Digital Transformation Playbook explores the consequences.

Announcing Adweek Pro, a New Model to Help Us Better Connect With Our Audience

Join to access print and digital content, events and exclusives.

7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and Brand Safety

On the eve of the NewFronts, Adweek convenes its annual roundtable discussion.

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

Adweek’s latest Digital Transformation Playbook takes up the challenging topic.

Editor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding Missteps

Customers demand superior service and a stellar reputation.

NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and agency SS+K have launched their latest brand PSA campaign.

Editor’s Letter: Adweek Is Reimagining the Storied Brandweek Franchise

The event will be a 3-day symposium designed to serve those working in the transforming brand marketing ecosystem.

Editor’s Letter: Customer Service Is More Important Than Ever for Brands

Here's how they’re solving challenges that will change their businesses forever.

Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board

The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.

Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers Individually

The scale-based advertising of the Super Bowl is increasingly an anomaly.