James Arnold
James Arnold is the chief digital officer for Rooster Strategic Solutions, a consultancy firm serving companies in food and agriculture. James has worked in the B2B media sector for 20+ years, most recently as VP of digital for Farm Journal. You can contact James at james.arnold@roosterstrategy.com. You can also follow him on twitter @RoosterCDO or connect with him on LinkedIn.
10 Key Considerations for Programmatic Partner Selection
Performance Marketing
The concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles [...]
10 Key Considerations When Selecting a Programmatic Partner
Media
As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every [...]
3 Steps to Creating a Custom Research Offering
Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in [...]
How Publishers Can Start Monetizing Smart Speakers
Media
If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the [...]