Video: How Personalized Packaging Creates Memorable Experiences

HP engaged renowned industrial designer Karen Chekerdjian to create limited edition packaging for MCIII, Moët & Chandon’s prestige champagne cuvee. The geometric masterpiece covered in a metalized substrate showcase the shelf-stopping power of unconventional materials and design.

What’s the Actual Value of Your Product’s Packaging?

Calculate the efficiency and engagement of your brand's packaging strategy.

4 Ways Millennials and Gen Z Are Disrupting Packaging

As millennials move into the mainstream and Gen Z enters adulthood, these digital and social natives are not only exhibiting new shopping behavior, but they’re also shifting how brands interact with their consumers.