Video: How Personalized Packaging Creates Memorable Experiences
HP engaged renowned industrial designer Karen Chekerdjian to create limited edition packaging for MCIII, Moët & Chandon’s prestige champagne cuvee. The geometric masterpiece covered in a metalized substrate showcase the shelf-stopping power of unconventional materials and design.
4 Ways Millennials and Gen Z Are Disrupting Packaging
As millennials move into the mainstream and Gen Z enters adulthood, these digital and social natives are not only exhibiting new shopping behavior, but they’re also shifting how brands interact with their consumers.