Herschell Gordon Lewis
Herschell Gordon Lewis is president of Lewis Enterprises in Pompano Beach, Florida. Author of 32 books including “On the Art of Writing Copy” (now in its fourth edition), “Hot Appeals or Burnt Offerings,” and “How to Write Powerful Catalog Copy,” he is a member of the Direct Marketing Association Hall of Fame. He can be reached at 954.782.1750 or hgl@herschellgordonlewis.com. Cell is 954.600.7073.
The Ignoble Art of Circumlocution
Performance Marketing
Some years back, a semi-literate day helper inadvertently made a comment entitling her to the kind of immortality someone can get only through exposure in immortal columns such as this [...]
Rather Test or Guess?
Performance Marketing
“Make me a deal on a split run.” Of all the negotiating ploys we as marketers might consider, this simple sentence has more success-seeds than any of the fustian and [...]
‘Unofficial Senior Partner’ – The Curmudgeon at Large
A somewhat cynical observation: Educational institutions are disgorging higher and higher percentages of graduates (or drop-outs who claim an education) whose command of the English language is more and more [...]
‘Don’t Say That’ – The Curmudgeon at Large
Words are our weapons. And too many self-proclaimed “wordsmiths” depend on pop-guns firing blanks instead of AK-47s and Glocks firing bullets. Want to connect on a not-for-profit level? “Millennial terminology” [...]