Herman DeBoard

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GIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend

Performance Marketing

Opinion: Incorporating GIFs as rewards in campaigns is a natural next step.

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How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Performance Marketing

Opinion: Now is the time to learn more about the technology.

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Bringing the Social Back to Social Media and Referral Marketing

Performance Marketing

Opinion: Recommendations from family and friends are more genuine than sponsored posts.

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We All Like Rewards, But Do They Work in Marketing?

Performance Marketing

Opinion: Brands can boost visibility without breaking their advertising budgets.