Hank Kim

Syndicate Gives Ogilvy First Dibs

Although the seven creative boutiques allying with Ogilvy & Mather last week all vowed to remain independent, it is understood that Ogilvy will have first-look rights should any of them […]

New Tagline for BBDO’s Overseas Pepsi Campaign

BBDO is breaking a branding campaign for Pepsi-Cola International outside the U.S.–with a new tagline, “Ask for more”–in a collaboration of multiple offices. A pool of TV spots, with two […]

JWT Direct Unit Taps 2

ThompsonConnect Worldwide has selected a new team to lead its creative efforts. The move is part of parent J. Walter Thompson’s bid to offer clients a more integrated approach to […]

Mercedes Hunt Off to Slow Start

The search for a new agency to handle Mercedes-Benz of North America’s $125 million creative account could be a long and winding road. At press time, Mercedes had yet to […]

Lowe Airs First Century 21 Work

Humor Used to Note That All Is Not Rosy in the World of Real Estate NEW YORK–Lowe & Partners/SMS employs an absurdist approach to home buying in a new branding […]

Oh Lord, Won’t You Buy Me

Scenarios Emerge as Lowe Braces for Final Fate on Mercedes NEW YORK–With Mercedes-Benz of North America poised to pull its estimated $125 million ad account from Lowe & Partners/SMS, industry […]

AAR Adds Media Weight

Recently merged search consultancy AAR/Bob Wolf Partners has hired a media veteran to help increase revenues from the continued stream of unbundled media reviews. Jane Twyon has joined the group […]

Ogilvy Airs Initial Starwood Ads

Ogilvy & Mather will bow the inaugural effort for Starwood Hotels & Resorts Worldwide this week with a $50 million campaign to launch Starwood Preferred Guest, its frequency program, sources […]

Staples Gets Entrepreneurial Spirit

Cliff Freeman Ad Targets Business Owners NEW YORK–Cliff Freeman and Partners moves its Staples campaign from the office to the great outdoors in a TV spot which breaks nationally next […]

Another Round for Charlotte Beers?

Ad Veteran Being Considered for Top Client Service Post at JWT NEW YORK–Charlotte Beers, once “the most powerful woman in advertising,” may come out of retirement to join J. Walter […]