Gretchen A. Peck
Data-Driven Publishing: Know Thy Audience
Publishers have long been adept at gathering information about readers and audiences in the interest of producing better content and more effective advertising. But these processes were a lot more [...]
8 Ways to Ensure E-commerce Earns Dollars Without Burning Your Brand
Publishers have been tapping into e-commerce technologies for more than a decade now, embracing them to sell subscriptions, complementary publications and promotional items directly related to the brand. Today, publishers [...]
Des Moines Is Fertile Ground for Publishing
David Byrne of Talking Heads fame recently passed through Des Moines, Iowa for the 80/35 Music Festival. He wrote about his time there-the bucolic setting, the public spaces, restaurants, the [...]
Digital Editions’ Growth Spurt
This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be [...]
Workflow and responsibilities might have been clearly divided between a magazine’s creative and production executives in the early days of digital design—the days when art directors could simply concentrate on [...]
The relationships between magazine publishers and their advertisers aren’t matters of “us” and “them.” On the contrary, these relationships—if they’re strong—are true partnerships. And it’s the publisher’s duty to not [...]
Online Communities: Open for Discussion
Though many magazine publishers now have more than a decade of Web experimentation under their belts, few profess to having found the perfect Web model—and, by and large, view their [...]
7 Tips for Perfecting the Publication Production Workflow
Ask a dozen magazine production professionals to define the term “workflow,” and you’ll likely receive 12 different definitions. But despite the unique ways in which magazines are produced, generally speaking, [...]
In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or [...]
Digital Print Lives Up to Its Promises
A mere decade ago, digital printing was seen as a luxury buy for direct mailers—used only for ultra short-run campaigns that perhaps didn’t require a high level of output quality. [...]