Gretchen A. Peck
Data-Driven Publishing: Know Thy Audience
Publishers have long been adept at gathering information about readers and audiences in the interest of producing better content and more effective advertising. But these processes were a lot more [...]
8 Ways to Ensure E-commerce Earns Dollars Without Burning Your Brand
Publishers have been tapping into e-commerce technologies for more than a decade now, embracing them to sell subscriptions, complementary publications and promotional items directly related to the brand. Today, publishers [...]
Des Moines Is Fertile Ground for Publishing
David Byrne of Talking Heads fame recently passed through Des Moines, Iowa for the 80/35 Music Festival. He wrote about his time there-the bucolic setting, the public spaces, restaurants, the [...]
Digital Editions’ Growth Spurt
This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be [...]
Solutions Showcase
Workflow and responsibilities might have been clearly divided between a magazine’s creative and production executives in the early days of digital design—the days when art directors could simply concentrate on [...]
Easier Ad Workflow
The relationships between magazine publishers and their advertisers aren’t matters of “us” and “them.” On the contrary, these relationships—if they’re strong—are true partnerships. And it’s the publisher’s duty to not [...]
Online Communities: Open for Discussion
Though many magazine publishers now have more than a decade of Web experimentation under their belts, few profess to having found the perfect Web model—and, by and large, view their [...]
7 Tips for Perfecting the Publication Production Workflow
Ask a dozen magazine production professionals to define the term “workflow,” and you’ll likely receive 12 different definitions. But despite the unique ways in which magazines are produced, generally speaking, [...]
Content on the Go
In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or [...]
Digital Print Lives Up to Its Promises
A mere decade ago, digital printing was seen as a luxury buy for direct mailers—used only for ultra short-run campaigns that perhaps didn’t require a high level of output quality. [...]