Greg Lyons
Greg Lyons is the CMO of PepsiCo Beverages North America (PBNA), where he leads the holistic business, brand and consumer agenda across PepsiCo's $22 billion beverage portfolio in the U.S. which includes Pepsi, Mtn Dew, Aquafina, LIFEWTR, bubly, Lipton, Pure Leaf, Brisk, AMP Energy and Starbucks.
Getting Closer to Consumers Through In-House Data With Pepsi’s CMO
Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers.