Gregg Schwartz

Gregg Schwartz is the Vice President of Sales and Marketing at Strategic Sales & Marketing, an industry-founding lead generation firm based in Connecticut. His company helps technology companies and various startups and small-to-mid-size businesses in the B2B sales category generate sales leads and improve their sales processes.

Alt Image Text

3 Marketing Lessons From the Great Retail Meltdown

Performance Marketing

There are many reasons for the retail meltdown that are indicative of broader trends in the way people shop and make purchase decisions. No matter what industry your business is [...]

Alt Image Text

Think Like a Publisher

Publishing

Content marketing requires a total re-imagining of what “marketing” really means. With content marketing, brands are becoming publishers. But too many brands are still thinking like “brands”—with the old mindset [...]

Alt Image Text

Tangled Web of B-to-B Marketing

General

Web marketing has come a long way since the early days of the Internet, but many businesses are still figuring out how to adapt to the ever-changing demands and "rules" [...]