Greg Shepard

Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers

Opinion: The impact of Google Chrome’s update on Facebook is a drop in the bucket.

The New Year’s Race to Motivate and Inspire Social Influencers Begins

Opinion: Product swag is so 2014.

Why Facebook and Instagram Retail Influencers Need Apps

Opinion: Without apps, retailers and influencers alike are only capturing a small piece of their e-commerce revenue.

Global Social Influencer Marketing at a Glance: Top Five Emerging Markets

Opinion: When it comes to investing your digital dollars, these are the emerging markets you should be looking at.

Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Opinion: What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales.