Gil Eyal

Alt Image Text

Vertical Networks May Be the Future of Influencer Marketing

Performance Marketing

Opinion: The emergence of audience-specific social platforms presents new opportunities for brands to reach targeted audiences.

Alt Image Text

When It Comes to the Recent Privacy Discussion, Snapchat Pulled a Disappearing Act

Performance Marketing

Opinion: Did the messaging app just let a major opportunity pass it by?

Alt Image Text

Why Influencers Fail to Disclose Commercial Relationships and the Brands that Enable Them

Performance Marketing

Opinion: Authenticity is artificially made, yet it’s synonymous with success.

Alt Image Text

Creating a Human Brand Through Influencer Marketing

Performance Marketing

Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade.

Alt Image Text

Influencer Marketing: Old-School Rules Still Apply

Performance Marketing

Opinion: Influencers offer an authentic and aspirational voice for your brand, but ignoring traditional marketing fundamentals diminishes your returns.