Georgette Moger-Petraske
Georgette Moger-Petraske is a cocktail and spirits travel journalist and author of the best-selling drinks memoir, Sasha Petraske Regarding Cocktails (Phaidon). She hosts the weekly salon, Regarding Oysters, in her Manhattan brownstone teaching cocktail making, oyster shucking and spirit pairings.
A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category
"We do things our own way. Taking a flavor-first approach means that we don’t pay attention to the conventional categories that traditionalists often want to cast us into."
A Toast to the Feminine ‘Spirit’
"Female-owned wine and spirits brands are clearly in the spotlight these days, but I think that professionals and consumers end up focusing on the quality of the product and the [...]