7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
Brand Marketing
Tides are turning, and girls' preferences are finally being acknowledged more.
Brands Need to Keep Gen Z’s Changing Priorities in Mind or Risk Isolating Them as an Audience
Brand Marketing
Friendship and a sense of community are immensely important.
Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction
Brand Marketing
Their habits aren’t showing any lasting unhealthy side effects.
Brands Need a New Plan for Gen Z’s Shrinking Universe
Brand Marketing
Societal changes and pressures are inexorably crimping teenage lifestyles.