Gabriel Beltrone

Adweek contributor
Gabriel Beltrone is a frequent contributor to Adweek.

Dumbo Beats Manhattan to Free WiFi

Brooklyn's Dumbo neighborhood, home to an estimated 85 digital companies, on Thursday became the first in the five boroughs to offer free outdoor wireless access—boosting its profile as the center of New York City's burgeoning tech scene.

Behind Bono’s Anti-poverty App

If you walk away, Bono will follow, and so will the new iPhone app from the U2 frontman’s ONE foundation, which is aiming to punch up its efforts to organize against poverty by staying with members wherever they go.

Big Fuel Grabs Talent With Apex Buy

Apex Exposure, a Brooklyn-based digital marketing firm profiled in Adweek’s "Talent Takes the F Train" cover story from our April 18 relaunch issue, has been snapped up by Big Fuel, a New York agency on a hiring spree.

Ad of the Day: MTV Movie Awards

Most stars prepare for the glitz-and-glamour-packed night of the MTV Movie Awards by going to have their teeth cleaned or treating themselves with a trip to the spa. This year's host, Jason Sudeikis, meanwhile, has a different sort of pre-show ritual: creepily stalking the actors nominated for honors at the event.

Mitchum’s Strategy for Job Interviews Is the Pits

Mitchum has career advice for all you job-seeking funemployed. First: Don't go to an interview with rancid, sweaty underarms. Second: Making up skills you don't actually have, like fluency in Dutch, might convince a company you're employable, when you're not.

Tech Geeks Finally Finding Dance Partners Thanks to Kinect

After Microsoft's Xbox Kinect launched last year, geeks and artists didn't waste much time hacking the motion-reading technology so they could play around with blending physical movement and digital graphics. John Watkinson, co-founder of mobile development shop and Google collaborator Larva Labs, puts in a notable effort with this particular project.

Ad of the Day: Bing

As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm that thinks it knows what you want even before you've finished typing. It queries input from the chatter of your Facebook friends because they so consistently demonstrate good taste and sound judgment.

Firstborn Wins Sierra Mist Digital

Firstborn has increased its share of PepsiCo business.

In Canada, Honda Civics Come in Giant Boxes of Fake Cereal

In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put a real Honda Civic in front of it. The conceit is a bit fantastical.

McDonald’s Pimping Happy Meals With Cutesy Animations

McDonald's, which last week again defended itself from doctors' and parents' accusations that it makes kids fat, is out with timely new commercials that are notable mostly for not sending shivers down our spines. Created by Leo Burnett in Chicago (with production houses Kompost and Duck), the elaborately detailed 3-D cartoons subtly cast the brand's Happy Meals as not just fun but healthful and wholesome to boot. In an upbeat, honky-tonk spot, a twig-like young girl named Suzy van Zoom is so famished after tearing around burning calories on her new two-wheeled bicycle that she descends upon the local McDonald's franchise to fuel up. (She's accompanied, of course, by a stampede of equally hungry animal friends that she picked up while zipping through the zoo—perhaps inviting accusations from PETA that McDonald's makes penguins fat, too.) In a second, more mawkish ad (posted after the jump), a bird nests her young in what turns out to be one of the iconic boxes the Happy Meals come in. Whether or not the naturalistic, feel-good tone of these animations misleads youth toward obesity, it's safe to say any child who opens up a Happy Meal to find nothing but yogurt, apple slices, and feathers is going to be pretty pissed off.