Gabriel Beltrone

Adweek contributor
Gabriel Beltrone is a frequent contributor to Adweek.

Mahindra’s ‘Rise’ Anthem Arrives

What do a toddler, a boxer, and an awkward rock band have in common?They can all stand, for one. At least, according to the anthem ad at the center of a new integrated marketing blitz for India-based multinational conglomerate Mahindra. The spot, created by StrawberryFrog New York, launched Thursday.

Stephen Colbert’s Rick Perry Ad Urges Iowans to Write in ‘Rick Parry’

Stephen Colbert has a message for Iowa Republicans ahead of Saturday's symbolic Ames straw poll: Don't support Rick Perry, the not-yet-quite-but-soon-to-be-officially-running favorite candidate of shady, deep-pocketed political groups.

Tanqueray Gets Its Groove Back With R&B Singer Aloe Blacc

Aloe Blacc, the R&B singer behind the European chart-topper "I Need a Dollar," is getting some dollars from Tanqueray by cutting a new track and video for the brand.

Horror Channel Rolls Out World’s Gnarliest Bowling Balls

You thought you were going for a nice, relaxing evening of fun with your friends at the bowling alley. But then went to pick up your ball from the return tray and found yourself holding up a grotesque, decapitated head by its bloody, vacant eye socket and deformed nostril.

Ad of the Day: Adidas

On Wednesday, Adidas rolls out an integrated marketing push for its Originals line, including a new national TV spot that may suffer from one ironic flaw: At first blush, it doesn't seem all that original.

When Banner Ads Attack

Players in the online ad industry do their best to protect clients from embarrassing media placements. But sometimes, their best is not enough. No brand or publisher is totally safe from banner bloopers.

Nokia’s Giant Stop-Motion Ad Smaller Than Sum of Its Parts

Stop-motion morning on AdFreak continues with Nokia.

Mr. Youth Handling Norton Social Media

Word-of-mouth marketing shop Mr. Youth earlier this year snagged a piece of Symantec business from public relations giant Edelman, Adweek has learned.

Ad of the Day: Gap

If you're just the average artsy young consumer, Gap really wants you to buy its jeans.

Instagram Surprises With Fifth Employee

Instagram, the wildly popular photo-sharing startup known for its tiny staff and huge number of users, is adding one more member to its ranks. And in a surprise, it's not another engineer.