Portrait of Gabe McDonough

Gabe McDonough

Gabe McDonough is partner/executive producer at MAS (Music and Strategy), where he works hand-in-hand with co-founders James Alvich and Gabe Hilfer to find and leverage music for brands as an integral part of their overall marketing and advertising campaigns.


This is a Profile

Marketers Often Overlook Music in Campaigns, but Here’s How They Can Start Weaving It Into Strategies

Creativity

It's easier to connect with a brand that has a positive association for consumers.