Frederick Joseph is founder and CEO of We Have Stories. An award-winning marketing professional and media representation advocate, Frederick's recognitions include the Forbes 30 Under 30 list. He brings over 10 years of marketing strategy and storytelling experience and is the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge.
The NCAA Compensating Players Was a PR Stunt
A deeper look at the NCAA’s decision actually reveals that what they actually did was nothing at all, merely smoke and mirrors.
To Make Diversity Effective in Marketing, It Needs to Be Inclusive
Inauthentic efforts are obvious to consumers.