Portrait of Fernando Desouches

Fernando Desouches

“Fernando Desouches, Managing Director of the New Macho strategic division at London-based, BBD Perfect Storm. With more than 20 years of experience marketing to men, including at Unilever where he led the Lynx/Axe brand repositioning, Fernando continues to provide important industry insights around masculinity.

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Brands Can Play a Role in Changing Hispanic Males’ Self-Expectations


How working on a brand campaign helped outline the potential in updating positive male perceptions within the Mexican culture.