Portrait of Farshad Fardad

Farshad Fardad

Farshad Fardad is CEO of GlobalWide Media. An entrepreneur with a history of notable achievements, he has been involved in the internet space since the late 90s as an entrepreneur, investor and executive.

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In a Digitalized World, Consumers Yearn for Authenticity From Brands

Brand Marketing

Anything that sparks a real conversation is valued.

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How to Think Beyond the Sale and Develop Brand Advocates

Performance Marketing

Opinion: The secret to measuring the value of brand advocacy boils down to three letters: CLV, or customer lifetime value.