Farshad Fardad

Farshad Fardad

Opinion Contributor
Farshad Fardad is CEO of GlobalWide Media. An entrepreneur with a history of notable achievements, he has been involved in the internet space since the late 90s as an entrepreneur, investor and executive.

In a Digitalized World, Consumers Yearn for Authenticity From Brands

Anything that sparks a real conversation is valued.

How to Think Beyond the Sale and Develop Brand Advocates

Opinion: The secret to measuring the value of brand advocacy boils down to three letters: CLV, or customer lifetime value.