Portrait of Erin Venables McHale

Erin Venables McHale

  • Erin Venables McHale is senior director, strategic demand partnerships at AdColony. She is primarily responsible for driving revenue across AdColony’s programmatic exchange and maintaining strategic partnerships with major agency-backed DSPs and performance DSPs.

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    3 Tips for Switching Your Platform to First-Price Auctions


    First-price auctions will be the universal method for the entire programmatic market.