Erin Venables McHale

Erin Venables McHale

Opinion Contributor
Erin Venables McHale is senior director, strategic demand partnerships at AdColony. She is primarily responsible for driving revenue across AdColony’s programmatic exchange and maintaining strategic partnerships with major agency-backed DSPs and performance DSPs.

3 Tips for Switching Your Platform to First-Price Auctions

First-price auctions will be the universal method for the entire programmatic market.