Erik Wander

Erik Wander

Digital Features Editor
Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

There's a trade-off between hyper-relevance and trust.

Infographic: How Marketers Think AI Is Going to Affect the Industry

Eight in 10 business-to-business marketing executives believe AI is poised to "revolutionize" the marketing industry by 2020.

Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

Here's what women ages ages 14 to 36 are buying as 'investment purchases.'

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

And buying on mobile devices continues to grow.

Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy.

Infographic: Here’s How Much Consumers Will Use Voice Technology in the Near Future

The increasing use of digital assistants gives brands new challenges and opportunities.

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations.

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]