Eric Shanfelt
Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at eric@nearviewmedia.com.
A Publisher’s Guide to Inbound and Content Marketing
Media
It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]
10 Keys to Digital Success in 2020 (Part 2)
Media
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
10 Keys to Digital Success in 2020 (Part 1)
For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This [...]
How to Get Credit for the Traffic You Drive to Your Advertisers
Media
When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an [...]
8 Ways to Increase Digital Ad Revenue by 50% or More
Performance Marketing
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success. From fixing inventory and pricing to launching programmatic audience [...]
8 Ways to Increase Digital Ad Revenue by 50% or More
Media
I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This [...]
How to Sell $38K of Subscriptions in 10 Days
Performance Marketing
If you’re a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over [...]
How to Sell $38K of Subscriptions in 10 Days
Media
If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold [...]
Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design
Media
Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my [...]
Why Your Advertiser Campaigns Aren’t Working & How to Fix Them (Part 1)
Media
In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable [...]