Eric Porres

Eric Porres

Opinion Contributor
Eric Porres is chief marketing officer of SundaySky. Previously, Eric was the CMO for Sailthru and CMO for Rocket Fuel, where he helped scale revenue and complete an IPO.

There Shouldn’t Be as Much Importance Placed on Video Views

They amount to vanity metrics and don't show an accurate representation of audience.

Opinion: Beyond the Click-Through

For the better part of the past 16 years, since we saw the very first ad online (AT&T on Hotwired), our industry has been nothing short of revolutionary. Data flows […]

Beyond the Click-Through

For the better part of the past 16 years, since we saw the very first ad online (AT&T on Hotwired), our industry has been nothing short of revolutionary. Data flows […]