Elliott Chaffer

Elliott Chaffer

Opinion Contributor
Elliott Chaffer is the executive creative director of Trollbäck+Company, a New York design studio dedicated to building strategic identities, sustainable brands and moving experiences for clients such as Apple, Spotify and Nike. He believes in the power of beauty and logic to create impact, excitement and unique multiplatform-identities.

The Move Away From Computer-Generated Video Shows Consumers’ Appreciation for More Realistic Content

Filmmakers are using in-camera effects to showcase their creativity.