Ellen Valentine
Marketing Automation: 3 Ways to Measure ROI
Marketers everywhere are finally realizing just how necessary marketing automation technologies are for their campaigns. In fact, SiriusDecisions notes that marketing automation adoption is expected to increase 50 percent by 2015. Clearly, [...]
3 Tips for Getting the Most out of E-Newsletters
With today's empowered and social-savvy buyers, the one-size-fits-all newsletters that marketers have employed for years are no longer very effective. Customer and prospect expectations are higher than ever, and this [...]