Ellen Houston

Ellen Houston

Opinion Contributor
Ellen Houston is managing director, applied data science for Civis Analytics. She leads the firm's work in the commercial sector, helping companies become data-driven in a way that's understandable and measurable against business outcomes.

6 Ways You Might Be Unintentionally Introducing Bias Into Your Marketing Surveys

The more important first-party data becomes, the more critical it is for entire marketing teams to help spot potential biases.