Portrait of Doug Zanger

Doug Zanger

Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.


This is a Profile

Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting

Agencies

According to Dan Wright, group ecd at Colenso BBDO, the campaign's message is based on insights and data showing that younger people are starting families later.

This is a Profile

For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke

Agencies

Scrolling through Twitter, there are plenty of forgettable ads. The “promoted” bug can be code for zipping by as one seeks wisdom (or an argument) from the masses. Then there’s [...]

This is a Profile

How This Agency Approaches Creative Testing During the Pandemic

Digital

EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.

This is a Profile

Exclusive: Ogilvy Poaches McCann’s Devika Bulchandani as North America CEO

Agencies

According to Main, rebuilding the talent pool at Ogilvy signaled that the agency is being much more proactive in approaching business growth and seeks talent that “represents that mission” and [...]

This is a Profile

WPP Merges Geometry Into VMLY&R

Agencies

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

This is a Profile

Shutterfly Finds the Good in 2020 for the Holiday Season

Digital

New campaign by Argonaut doesn't ignore pandemic, but gives it an optimistic spin.

This is a Profile

Why Joe Biden’s Win Was Especially Sweet for Mekanism

Agencies

The agency's relationship with the president-elect dates back to 2014.

This is a Profile

Spotify’s Outside Voice Is Compelling Platform for BIPOC Creativity

Diversity, Equity and Inclusion

Spoken word segments inside playlists open a rare window into the marketing world.

This is a Profile
This is a Profile

WPP Merges AKQA and Grey to Form AKQA Group

Agencies

It’s the third such move for the holding company in the past 2 years.

This is a Profile

That Arby’s Deep Fried Turkey Pillow From SNL Is a Very Real Product

AdFreak

For the past few years, reality has seemed very much like a parody. So one could be forgiven for thinking this 15-second ad selling an Arby’s deep-fried turkey pillow seems [...]

This is a Profile

Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021

Agencies

An Adweek survey of almost 70 marketers rated pandemic performance. Despite the tough numbers, there were plenty of bright spots, too.

This is a Profile

Passionate About Journalism, NBA Star CJ McCollum Is ‘ReMaking America’

Sports Marketing

His talk show on PlayersTV debuted with featured guest Kamala Harris.

This is a Profile

Awards Show Dedicated to Side Projects Names Inaugural Winners

Agencies

WindowSwap, a site that lets people virtually look out of someone else’s window, took home Best in Show.

This is a Profile

Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season

Agencies

Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching [...]